Sports P.R. people may do everything from dining with media to handling a media crisis. They gather player information including stats and supervise the printing and delivery in game programs.
Switching gears, instead of talking about the past in sports P.R., I want to focus on the whole Tiger Woods fiasco and it's impact on public relations. Tiger's press conference "apologizing" to his wife, his family, and his fans was a media disaster. It will be remembered for years to come, especially in the communications/public relations department. Everything about that press conference was so ingenuine that P.R. professors would wise to show it and say, "Never do this."
In Tiger's situation, a press conference would not have helped. The whole thing about only selecting a few members from the media and shunning everybody else was just wrong. If I had to say something positive about Tiger Woods's P.R. team, they did fuel general public interest in the story, as it was covered by all the media outlets.
It might seem like a media diaster on the part of Tiger Woods, but it certainly has its place in P.R. history. Keeping his eventual divorce quiet was wise.